PHILIPP PLEIN – fight against fakes

Suisse Fashion Company PHILIPP PLEIN uses newest technology in its battle against product pirates worldwide – security label will ensure originality of the product starting with collection Fall/Winter 2009.
International product piracy is an increasing problem, with which also the young fashion brand PHILIPP PLEIN has to fight with.
Most notably in Eastern Europe and Russia the problem with PHILIPP PLEIN fakes reached new dimensions. Imitations are being marketed and offered not only in markets in which imitations are bought and sold knowingly, but also in boutiques in which fakes in high quality are fraudulently substituted by putative authorized suppliers, selling them to unaware consumers at regular prices. In some stores also PHILIPP PLEIN originals and PHILIPP PLEIN fakes are being mixed in the display. The customer is being fooled, buying a less quality article for a high price and the commercial damage as well as the damage for the image of the brand is enormous.

PHILIPP PLEIN is selling pure luxury.
To ensure exclusivity in this segment, the company is always in search of effective methods to guarantee the originality of the product to the customer. Since For the delivery for season Fall/Winter 2009 therefore PHILIPP PLEIN will provide each article with high-tech security labels for the first time ever. Besides this a wide campaign against fakes with international celebrities is planned, starting within this year.

In the Suisse start-up company Originize, located in Zurich, PHILIPP PLEIN found the
perfect partner to realize the development of security labels.
Originize has developed a holistic system that enables our consumers to conclusively identify originals: simple, clear, secure – anytime, anywhere. Consumers become the Sherlock Holmes of original identification and can once again place trust in our brand and the original product. The security label made out of flexible plastic film contains an amplitude of features to assure protection against forgery, hologram features, color rotation - depending on temperature, high security colors and other settings, to also track the product and give the customers the opportunity to check the originality of the product, they just bought.