Montag, 31. August 2009
Mittwoch, 24. Juni 2009
Donnerstag, 11. Juni 2009
PHILIPP PLEIN – fight against fakes
Suisse Fashion Company PHILIPP PLEIN uses newest technology in its battle against product pirates worldwide – security label will ensure originality of the product starting with collection Fall/Winter 2009.
International product piracy is an increasing problem, with which also the young fashion brand PHILIPP PLEIN has to fight with.
Most notably in Eastern Europe and Russia the problem with PHILIPP PLEIN fakes reached new dimensions. Imitations are being marketed and offered not only in markets in which imitations are bought and sold knowingly, but also in boutiques in which fakes in high quality are fraudulently substituted by putative authorized suppliers, selling them to unaware consumers at regular prices. In some stores also PHILIPP PLEIN originals and PHILIPP PLEIN fakes are being mixed in the display. The customer is being fooled, buying a less quality article for a high price and the commercial damage as well as the damage for the image of the brand is enormous.
PHILIPP PLEIN is selling pure luxury.
To ensure exclusivity in this segment, the company is always in search of effective methods to guarantee the originality of the product to the customer. Since For the delivery for season Fall/Winter 2009 therefore PHILIPP PLEIN will provide each article with high-tech security labels for the first time ever. Besides this a wide campaign against fakes with international celebrities is planned, starting within this year.
In the Suisse start-up company Originize, located in Zurich, PHILIPP PLEIN found the
perfect partner to realize the development of security labels.
Originize has developed a holistic system that enables our consumers to conclusively identify originals: simple, clear, secure – anytime, anywhere. Consumers become the Sherlock Holmes of original identification and can once again place trust in our brand and the original product. The security label made out of flexible plastic film contains an amplitude of features to assure protection against forgery, hologram features, color rotation - depending on temperature, high security colors and other settings, to also track the product and give the customers the opportunity to check the originality of the product, they just bought.
International product piracy is an increasing problem, with which also the young fashion brand PHILIPP PLEIN has to fight with.
Most notably in Eastern Europe and Russia the problem with PHILIPP PLEIN fakes reached new dimensions. Imitations are being marketed and offered not only in markets in which imitations are bought and sold knowingly, but also in boutiques in which fakes in high quality are fraudulently substituted by putative authorized suppliers, selling them to unaware consumers at regular prices. In some stores also PHILIPP PLEIN originals and PHILIPP PLEIN fakes are being mixed in the display. The customer is being fooled, buying a less quality article for a high price and the commercial damage as well as the damage for the image of the brand is enormous.
PHILIPP PLEIN is selling pure luxury.
To ensure exclusivity in this segment, the company is always in search of effective methods to guarantee the originality of the product to the customer. Since For the delivery for season Fall/Winter 2009 therefore PHILIPP PLEIN will provide each article with high-tech security labels for the first time ever. Besides this a wide campaign against fakes with international celebrities is planned, starting within this year.
In the Suisse start-up company Originize, located in Zurich, PHILIPP PLEIN found the
perfect partner to realize the development of security labels.
Originize has developed a holistic system that enables our consumers to conclusively identify originals: simple, clear, secure – anytime, anywhere. Consumers become the Sherlock Holmes of original identification and can once again place trust in our brand and the original product. The security label made out of flexible plastic film contains an amplitude of features to assure protection against forgery, hologram features, color rotation - depending on temperature, high security colors and other settings, to also track the product and give the customers the opportunity to check the originality of the product, they just bought.
Sonntag, 17. Mai 2009
Eva Herzigova in VOGUE France
PHILIPP PLEIN featured in fashionshooting
"Cherchez la Femme" - International Top Model Eva Herzigova appears in exclusive fashion shooting of VOGUE France, May 2009 issue - photographed by remarkable Walter Pfeiffer - wearing Rich Hippie skirt by PHILIPP PLEIN Couture.
"Cherchez la Femme" - International Top Model Eva Herzigova appears in exclusive fashion shooting of VOGUE France, May 2009 issue - photographed by remarkable Walter Pfeiffer - wearing Rich Hippie skirt by PHILIPP PLEIN Couture.
Freitag, 17. April 2009
Let´s get the garden party started
PHILIPP PLEIN opens the season with presenting new outdoor furniture styles. Premiere of new collection “Crystal Garden” at “Maison et Objet” in Paris.
For the new season, PHILIPP PLEIN extends his portfolio for the Garden Division with extraordinary new styles for the outdoor area – all handmade in Germany.
Highlight of the new collection is our Garden Kitchen. Produced out of stainless steel the kitchen can be used irrespectively outside. Just connect a simple garden hose and a gas cylinder and the PHILIPP PLEIN Garden Kitchen is fully functional. The kitchen is moveable with wheels and therefore can be easily placed at your favourite location. Essential for the perfect summer season is for sure a BBQ grill. PHILIPP PLEIN offers a very stylish version with moveable wheels in brushed stainless steel, a spark protection control and a massive BBQ grit.
While preparing your favourite summer menu, family and friends can relax in our new romantic Dream Bed. The canopy bed has a massive stainless steel frame, the mattress can be chosen out by the customer on the personal preferences. Decorated with dozen of pillows and a matching curtain the Day Bed invites you to dream away on a sunny summer afternoon. The covers are removable and can always be reordered in different styles. On special wish, different fabrics decorated with real Swarovski Elements can be used.
An innovation: the framework of the Folding Chair is made out of stainless steel, but still has the classic design of his popular wooden forerunner. The cover is also replaceable and can be ordered in fine fabrics or leather.
The Hollywood swing reveals a comeback. PHILIPP PLEIN presents the style icon of garden furniture in a new modern design. The swing is carried by a massive stainless steel frame, the mattress can be chosen out by the customer on the personal preferences. The covers are removable and can always be reordered in different styles. On special wish, different fabrics decorated with real Swarovski Elements can be used. The gentle swing mechanism puts you into a complete state of relaxation.
For the new season, PHILIPP PLEIN extends his portfolio for the Garden Division with extraordinary new styles for the outdoor area – all handmade in Germany.
Highlight of the new collection is our Garden Kitchen. Produced out of stainless steel the kitchen can be used irrespectively outside. Just connect a simple garden hose and a gas cylinder and the PHILIPP PLEIN Garden Kitchen is fully functional. The kitchen is moveable with wheels and therefore can be easily placed at your favourite location. Essential for the perfect summer season is for sure a BBQ grill. PHILIPP PLEIN offers a very stylish version with moveable wheels in brushed stainless steel, a spark protection control and a massive BBQ grit.
While preparing your favourite summer menu, family and friends can relax in our new romantic Dream Bed. The canopy bed has a massive stainless steel frame, the mattress can be chosen out by the customer on the personal preferences. Decorated with dozen of pillows and a matching curtain the Day Bed invites you to dream away on a sunny summer afternoon. The covers are removable and can always be reordered in different styles. On special wish, different fabrics decorated with real Swarovski Elements can be used.
An innovation: the framework of the Folding Chair is made out of stainless steel, but still has the classic design of his popular wooden forerunner. The cover is also replaceable and can be ordered in fine fabrics or leather.
The Hollywood swing reveals a comeback. PHILIPP PLEIN presents the style icon of garden furniture in a new modern design. The swing is carried by a massive stainless steel frame, the mattress can be chosen out by the customer on the personal preferences. The covers are removable and can always be reordered in different styles. On special wish, different fabrics decorated with real Swarovski Elements can be used. The gentle swing mechanism puts you into a complete state of relaxation.
Mittwoch, 8. April 2009
Philipp Plein and Naomi Campbell
It is the brand that speaks – PHILIPP PLEIN managed to create a distinctive identity und by now offers a complete lifestyle concept: the fashion program includes Fashion for Men, Women and Kids, Luggage, Jewellery and Lunettes. The Home Collection includes a bright range of Home Furniture, Home Accessories, Garden Furniture, Dog Accessories, Lightning and Kitchen.
Today’s challenge of Philipp Plein is to pursue the beauty and fascination of PHILIPP PLEIN to live up to the expectations of our customers all over the world. PHILIPP PLEIN differentiates itself thanks to its creations for people that intuitionally choose the non ordinary things in life. The driving force of the company is human inspiration and creativity. All the pieces are like works of art and stand for nobility and perfection of traditional craftsmanship. For special prestige customer we also offer the service of tailor made articles to keep ultimate exclusivity. This brought us a lot of fans, particularly celebrities such as Marcus Schenkenberg, Naomi Campbell, David and Victoria Beckham, Heidi Klum, the Pussycat Dolls and many others.
Freitag, 13. Februar 2009
PHILIPP PLEIN rocks Barbie®
In 2009 Fashionicon Barbie® is celebrating 50th anniversary worldwide - PHILIPP PLEIN designs Birthday Barbie for Germany Nürnberg, February 2009: Karl Lagerfeld, Zac Posen, Juicy Couture or Dior – Barbie® is very choosy when it comes to deciding who designs for her glamorous wardrobe. In the last five centuries some of the biggest names in the fashion industry put their creativity into giving the most famous doll in the world the perfect look. From now on, also young star designer
Philipp Plein is among those names - he was selected to create the birthday dress for the 50th anniversary Barbie®. World Premiere of the dress was on the 4th of February at the world biggest toy fair in Nürnberg, Germany. “We love the combination of Fashion & Rock´n Roll – and what could be more Rock´n Roll than a PHILIPP PLEIN Barbie®? We feel very honored to be chosen out for designing the 50th anniversary Barbie®”, says Philipp Plein.The occasion is one of a kind, therefore it was the aim of PHILIPP PLEIN to give Barbie® a glamorous and noble appearance, underlining her timeless beauty but still making a statement for an high end fashion queen. The dress is made out of precious Jakob Schlaepfer Haute Couture fabric from Switzerland, decorated by hand with CRYSTALLIZED™ – Swarovski Elements
Soon the PHILIPP PLEIN Barbie® will be available as a 500 pieces limited edition, only distributed at selected high end fashion retailers worldwide. In context of the cooperation PHILIPP PLEIN also launches an exclusive PHILIPP PLEIN Barbie collection this Fall, including a leatherjacket, T-Shirt and leatherbag with complex Barbie stitching.
Philipp Plein is among those names - he was selected to create the birthday dress for the 50th anniversary Barbie®. World Premiere of the dress was on the 4th of February at the world biggest toy fair in Nürnberg, Germany. “We love the combination of Fashion & Rock´n Roll – and what could be more Rock´n Roll than a PHILIPP PLEIN Barbie®? We feel very honored to be chosen out for designing the 50th anniversary Barbie®”, says Philipp Plein.The occasion is one of a kind, therefore it was the aim of PHILIPP PLEIN to give Barbie® a glamorous and noble appearance, underlining her timeless beauty but still making a statement for an high end fashion queen. The dress is made out of precious Jakob Schlaepfer Haute Couture fabric from Switzerland, decorated by hand with CRYSTALLIZED™ – Swarovski Elements
Soon the PHILIPP PLEIN Barbie® will be available as a 500 pieces limited edition, only distributed at selected high end fashion retailers worldwide. In context of the cooperation PHILIPP PLEIN also launches an exclusive PHILIPP PLEIN Barbie collection this Fall, including a leatherjacket, T-Shirt and leatherbag with complex Barbie stitching.
Sonntag, 8. Februar 2009
ROCK & LUXURY - a night of contrasts: PHILIPP PLEIN opens Shop @ Fishers Vienna
>
It was THE night to celebrate the new Fashion Hot Spot in town: At Bauermarkt 2 in the city centre of Vienna FISHERS in cooperation with VOGUE proudly presented the new PHILIPP PLEIN Flagship Store. The Opening Party started under the topic LUXURY: classical music, living dolls in precious PHILIPP PLEIN evening dresses and champaign and oysters spoiled the guests in a sophisticated atmosphere. 
Mittwoch, 28. Januar 2009
Doll Domination” –Pussycat Dolls present new CD in PHILIPP PLEIN Couture
Ibiza, October 2008: hot temperatures, beautiful people and cool music – the five sexy singers of chart breaking US girl band “Pussycat Dolls” just passed by in Ibiza for introducing their brand new album “Doll Domination”. The first song “When I grow up I wanna be famous” just hit the charts. A luxurious mansion in the hills of Ibiza Island was the perfect spot for the sexiest summer party of the season – at a live performance and photo shooting the five glam girls rocked the crowd
with wearing the hot summerlook of PHILIPP PLEIN couture. The monokini in black framed by huge exclusive Swarovski stones was the eye catcher of the show.
with wearing the hot summerlook of PHILIPP PLEIN couture. The monokini in black framed by huge exclusive Swarovski stones was the eye catcher of the show.
Dienstag, 20. Januar 2009
INTERIOR - THE HEARD IS EVERY DETAIL
PHILIPP PLEIN presents new INTERIOR DESIGN division and with this newly offers complete service of modification and furnishing of luxurious residences.
Amriswil, January 2009:
Creativity never sleeps - starting his career in the world of Fashion & Lifestyle 10 years ago, PHILIPP PLEIN Home Collection has successfully expanded through the years to PHILIPP PLEIN Garden-, Light- , Kitchen- and Home Accessories Collection.This year the company will strike a new path and set standards in the design world. With architecture by Mauritz Design, based in Munich and interior design by PHILIPP PLEIN Switzerland a new company division is born. PHILIPP PLEIN INTERIOR will offer expertise in designing private apartments, mansions and hotel suites. The portfolio includes conceptual design for interiour fitting and decoration. The design is characterized by extraordinary furniture, noble materials, vibrant tones and sharp finish. PHILIPP PLEIN loves to combine contrasts. Recently the designer produced mirrors with antique baroque frames, to add the specific PHILIPP PLEIN seal, little skulls that can only be seen at the second view were carved by hand into the pattern. Every product is designed with quality in mind. He has developed a special method to cover furniture with different leather skins. Depending on the special wish of the customer the furniture as well as walls and other decors can be covered with different kinds of leather. Customers are encouraged to take their time in selecting colours and textures. All of the leather skins are thoroughly examined by hand to find only the most choiced segments. Company claim is that the human hand should never be replaced by machines, therefore all of the Home Collection products are the result of long hours and patient hand work - all made in Germany in the companies own factury near Magdeburg. As a result impeccable quality is passed on to the customer.
http://plein.files.wordpress.com/2009/02/philipp-plein-22.jpg
Fotoshooting Naomi Campbell
http://plein.files.wordpress.com/2009/02/philipp-plein-31.jpg
http://plein.files.wordpress.com/2009/02/philipp-plein-41.jpg
Contact:
PHILIPP PLEIN International AG
e-mail: sales@philipp-plein.com
phone : (+41)-71-414 25-50
fax: (+41)-71-414 25-60
e-mail: press@philipp-plein.com
http://plein.files.wordpress.com/2009/02/philipp-plein-12.jpg
Abonnieren
Posts (Atom)
